iComfort Heating & Air · Content Dashboard
Platform Health
Click any platform to view its live page
0
Lifetime Views
All platforms · campaign pending
—
Week Views
—
—
Top Post
—
—
Impressions
—
—
Posts Live
—
—
Best Eng. Rate
—
—
Days Active
—
Campaign Reports & Overview
No analytics yet · Campaign pending · launch date TBD
Total Impressions
—
Across all connected platforms
Total Views
—
Video + reel views across TikTok, YouTube, Instagram
Best Engagement Rate
—
Best platform engagement rate (likes + clicks ÷ impressions)
Top Single Post
—
Highest performing post by views or impressions
Top Performing Post
Pending · Campaign not yet launched
Your top-performing post will appear here after the first week of posting.
—
Views
Platform Comparison
Impressions by Platform
Views by Platform
Platform Breakdown
Facebook
—
Impressions
—
Reach
—
Views
—
Likes
—
Status
Campaign pending
Instagram
—
Impressions
—
Reach
—
Views
—
Interactions
—
Status
Campaign pending
LinkedIn
—
Impressions
—
Reach
—
Likes
—
Eng. rate
—
Status
Campaign pending
TikTok
—
Views
—
Top post views
—
Likes
—
Shares
—
Status
Campaign pending
Threads
—
Views
—
Reach
—
Likes
—
Status
Campaign pending
Twitter / X
—
Impressions
—
Engagement
—
Reach
—
Status
Campaign pending
YouTube
—
Views
—
Watch time
—
Subs gained
—
Status
Campaign pending
Google Business
Listed
Impressions
—
Search
—
Maps
—
Website clicks
—
Status
Campaign pending
Signal Summary
✅ What's Working
Signal report delivered here every Saturday after launch.
⏳ Still Building
Platforms that need more time will be flagged here weekly.
Weekly Signal Report
Eli's honest assessment of the week's data — what's working, what isn't, and what to watch for next week — appears here every Saturday after campaign launch.
Data Gaps — What the API Can't Pull
LinkedIn
Per-post impression breakdown requires URN per post — no batch pull available
TikTok
Impressions, reach, profile views, watch time — API does not expose these publicly
YouTube
Impressions and CTR not available via YouTube Analytics v2
Twitter / X
API restrictions — only impression count available, no reach or engagement rate
All Platforms
Demo attribution is manual — Kevin or Parker logs when a demo is booked
Content Decay
Not enough post history yet — signal emerges Week 3–4
Campaign Week 1 · TBD–31
Campaign Week 1 Snapshot · TBD–31
Campaign Week 1 Schedule · TBD–31
Active Platforms:
FB
IG
LI
TH
X
TK
GBP
YT
Legend:
✓
PublishedS
Scheduled!
Pending✗
Failed→
Moved away!
Moved here · pending✓
Moved here · published✓
Replaced · live with fix–
N/A
Schedule Changes 2
▾
One row per rescheduled post · Never deleted · Mary logs reschedules here directly
| Post | Original Date / Time | New Date / Time | Reason | Approved By |
|---|
8-Week Campaign Roadmap
Tracks:
A · Brand & Evergreen · Static Image
B · Scene-Literal · Static Image
C · Infographic · Animated
D · Carousel · Direct-Response
E · Video · Short-Form
W1
Foundation CURRENT
TBD–31, 2026
11 images
2 videos
1 carousel
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
Wed
ABrand & EvergreenStatic Image · AM
BScene-LiteralStatic Image · PM
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
Sat
A★Humor / RelatableStatic Image · AM
DCarouselDirect-Response · PM
CInfographicAnimated · EVE
11Images
2Videos
1Carousels
14Total Posts
W2
Mix Expands
Jun 1–7, 2026
2 videos
2 carousels
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
DCarouselDirect-Response · EVE
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
Wed
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
DCarouselDirect-Response · EVE
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
EVideoShort-Form Video · EVE
Sat
A★Humor / RelatableStatic Image · AM
BScene-LiteralStatic Image · PM
14Images
2Videos
2Carousels
18Total Posts
W3
3 Posts/Day
Jun 8–14, 2026
2 videos
2 carousels
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
DCarouselDirect-Response · EVE
Wed
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Sat
Off
10Images
2Videos
2Carousels
14Total Posts
W4
Video Steps Up
Jun 15–21, 2026
3 videos
2 carousels
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
Wed
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Sat
Off
10Images
3Videos
3Carousels
16Total Posts
W5
Full Cadence Begins
Jun 22–28, 2026
5 videos
5 carousels
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
Wed
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Sat
Off
10Images
5Videos
5Carousels
20Total Posts
W6
Video Increases
Jun 29–Jul 5, 2026
4 videos
5 carousels
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
Wed
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Sat
Off
10Images
4Videos
5Carousels
19Total Posts
W7
Steady State
Jul 6–12, 2026
5 videos
5 carousels
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
Wed
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Sat
Off
10Images
5Videos
5Carousels
20Total Posts
W8
Full Cadence ✦ GOAL WEEK
Jul 13–19, 2026
7 videos
5 carousels
✦ All tracks · 7 days
Active:
A · Brand & Evergreen
B · Scene-Literal
C · Infographic
D · Carousel
E · Video
+ Sat & Sun E
Mon
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Tue
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Wed
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Thu
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Fri
BScene-LiteralStatic Image · AM
ABrand & EvergreenStatic Image · PM
CInfographicAnimated · EVE
DCarouselDirect-Response · EVE
EVideoShort-Form Video · EVE
Sat
EVideoShort-Form Video · EVE
Sun
EVideoShort-Form Video · EVE
10Images
7Videos
5Carousels
22Total Posts
Daily Content Rotation — 3 Phases
Track B leads every morning. Track A anchors brand. As volume increases across phases, C, D, and E layer into afternoon and evening slots — format diversity without pattern blindness.
Phase
1
1
Foundation Rotation — Weeks 1 & 2
B leads AM · C replaces A on Tue & Fri · D on Thu · E on Wed evening
B Leads AM
A Holds PM
Logic: B leads every morning — scene-literal hooks earn the click. C replaces A on Tue & Fri afternoons for saves and shares. D takes Thu afternoon for LinkedIn dwell time. A holds Mon & Wed to anchor brand. E fires Wed evening. Same volume, better format mix.
Mon
B · Scene-Literal
Static Image · AM
A · Brand & Evergreen
Static Image · PM
Tue
B · Scene-Literal
Static Image · AM
C · Infographic
Animated · PM
Wed
B · Scene-Literal
Static Image · AM
A · Brand & Evergreen
Static Image · PM
E · Video
Short-Form · EVE
Thu
B · Scene-Literal
Static Image · AM
D · Carousel
Lead Capture · PM
Fri
B · Scene-Literal
Static Image · AM
C · Infographic
Animated · PM
Sat
C · Infographic
Animated · Only post
Sun
B · Scene-Literal
Static Image · Only post
2Posts / Weekday
1Video / Week
1Carousel / Week
3Infographics / Week
Phase
2
2
Volume Steps Up — Weeks 3 & 4
Evening slot added Mon–Fri · C & D rotate afternoons & evenings · E fires Wed & Fri
B Leads AM
C Tue & Thu PM
D Eve
E ×2
Logic: 3 posts/day Mon–Fri, 2/day weekends. Evening slot is the new variable — C and D rotate through it. E fires Wed and Fri evenings. Same morning anchor, more format diversity.
Mon
B · Scene-Literal
Static Image · AM
A · Brand & Evergreen
Static Image · PM
C · Infographic
Animated · EVE
Tue
B · Scene-Literal
Static Image · AM
C · Infographic
Animated · PM
D · Carousel
Lead Capture · EVE
Wed
B · Scene-Literal
Static Image · AM
A · Brand & Evergreen
Static Image · PM
E · Video
Short-Form · EVE
Thu
A · Brand & Evergreen
Static Image · AM
C · Infographic
Animated · PM
D · Carousel
Lead Capture · EVE
Fri
B · Scene-Literal
Static Image · AM
C · Infographic
Animated · PM
E · Video
Short-Form · EVE
Sat
C · Infographic
Animated · AM
B · Scene-Literal
Static Image · PM
Sun
B · Scene-Literal
Static Image · AM
A · Brand & Evergreen
Static Image · PM
3Posts / Weekday
2Videos / Week
2Carousels / Week
4Infographics / Week
Phase
3
3
Full Rotation — Weeks 5–8 · All Five Tracks · Track F Enters Week 7
4 posts/day Mon–Fri · E fires daily · F enters Sunday Week 7
B AM
C Saves
D Conversion
E Daily
Logic: Full cadence — 4 posts/day Mon–Fri, 2/day weekends. E fires every evening Mon–Fri. C earns saves Tue & Thu. D drives demo CTAs Wed & Fri afternoons. A anchors Mon & Sat. Track F (social proof) enters Sunday morning Week 7.
Mon
B · Scene-Literal
Static Image · AM
A · Brand & Evergreen
Static Image · PM
E · Video
Short-Form · EVE
Tue
B · Scene-Literal
Static Image · AM
C · Infographic
Animated · PM
E · Video
Short-Form · EVE
Wed
B · Scene-Literal
Static Image · AM
D · Carousel
Lead Capture · PM
E · Video
Short-Form · EVE
Thu
A · Brand & Evergreen
Static Image · AM
C · Infographic
Animated · PM
E · Video
Short-Form · EVE
Fri
B · Scene-Literal
Static Image · AM
D · Carousel
Lead Capture · PM
E · Video
Short-Form · EVE
Sat
C · Infographic
Animated · AM
A · Brand & Evergreen
Static Image · PM
Sun
F · Social Proof
Customer Video · AM · Wk 7+
B · Scene-Literal
Static Image · PM
4Posts / Weekday
5Videos / Week
2Carousels / Week
FEnters Week 7
Production Detail
One row per day · Click to expand · Populated after posts ship · Cameron saves source files separately
Daily Posting Schedule
Every weekday runs the same time-slot structure — this is the daily engine that powers the 8-week ramp. Platforms and tracks rotate; the clock stays the same.
8:00 AM
Track B
Scene-Literal Image
FB · IG · Threads · X
+ GBP Mon · Wed · Fri
+ LinkedIn Tue only
+ GBP Mon · Wed · Fri
+ LinkedIn Tue only
10:00 AM
Track A
Brand & Evergreen Image
FB · IG · Threads · X
+ LinkedIn Thu only
No TikTok · No GBP
+ LinkedIn Thu only
No TikTok · No GBP
4:00 PM
Track D
Carousel
Lead Capture
FB · IG · Threads · X · TikTok
No LinkedIn · No GBP
Mon EVE this week (W1)
No LinkedIn · No GBP
Mon EVE this week (W1)
4:00 PM
Track C
Infographic — Animated Stats
FB · IG · Threads · X · TikTok · YT
No LinkedIn · No GBP
Thu EVE this week (W1)
No LinkedIn · No GBP
Thu EVE this week (W1)
6:00 PM
Track E
Video — Cinematic Brand Spot
FB · IG · Threads · X · TikTok · YT
LinkedIn schedules next morning 5 AM
Wed EVE this week (W1)
LinkedIn schedules next morning 5 AM
Wed EVE this week (W1)
9:00 AM
Saturday
Track A · Humor ★
"Caught Off Guard" Series
FB · IG · Threads · X — No LinkedIn · No TikTok · No GBP
Pattern interrupt hook + product payoff in one post
Pattern interrupt hook + product payoff in one post
GBP
Local Search
Mon · Wed · Fri
Google Business Profile
Fires alongside the 8 AM Track B or A post
Drives local search visibility + direction clicks
Eli watches GBP views every Wednesday signal
Drives local search visibility + direction clicks
Eli watches GBP views every Wednesday signal
Demo Attribution
| Demo Date | Vertical | Source (self-reported) | Attributed Post | Platform | Week | Notes |
|---|---|---|---|---|---|---|
No demos attributed yet — this table fills as bookings come in. Eli logs attributions here after each Wednesday analytics delivery. Kevin or Parker can log immediately on a demo call. | ||||||
Smoke Tests
Pre-cadence content — May 4–17 · Click any week in the ramp bar above to view full post detail
Smoke Tests · May 4–10
| Date | Posts | Platform Fires | Tracks | Notes |
|---|---|---|---|---|
| May 4 | 2 | 12 | A B | Pipeline proven · Track A AM + Track B PM · 6 platforms each |
| May 5 | 1 | 1 | A | GBP-only smoke test · GBP live confirmed |
| May 6 | 1 | 7 | A | First full 7-platform post including GBP · TikTok MP4 wrap confirmed |
Week 1 · May 11–17
| Date | Posts | Platform Fires | Tracks | Notes |
|---|---|---|---|---|
| May 11 | 2 | 14 | A B | Track A AM (beach) + Track B PM (roofer) · Full copy on file |
| May 12 | 2 | 13 | A B | AM: Track E video captions logged from local files · PM: Track B roofer captions logged from ContentStudio · Track D "128 hrs" carousel also published this day — no dashboard slot |
| May 13 | 2 | 13 | A B | ⚠ Captions not in ContentStudio — published via Zernio or not logged · Copy still missing |
| May 14 | 2 | 12 | A B | ⚠ Captions not in ContentStudio — published via Zernio or not logged · Copy still missing |
| May 15 | 3 | 20 | A B C | Track C Infographic 01 smoke test passed · Full copy on file for Track C |
| May 16 | 2 | 12 | A B | ⚠ Captions not in ContentStudio — published via Zernio or not logged · Copy still missing |
| May 17 | 2 | 12 | A B | ⚠ Captions not in ContentStudio — published via Zernio or not logged · Copy still missing |
📁 Archive — Completed Cadence Weeks
▼
| Week | Posts | Platform Fires | Tracks | Notes |
|---|---|---|---|---|
| Parker: add completed cadence weeks here as they roll off. | ||||
Updates & Announcements
Posted by your 3DAi Marketing Solutions team · Questions? Use the Contact Rep button above.
3 items
Welcome to Your Dashboard, iComfort Heating & Air
Your 3DAi Marketing Solutions content dashboard is live. This is where you'll track every post, every platform, every result — in real time. Your campaign is being set up now. We'll post updates here as things go live.
Campaign Setup In Progress
We are connecting your social accounts, building your content tracks, and scheduling your 8-week content calendar. Covering Orange County, Los Angeles, San Diego, Riverside, San Bernardino, and the Central Valley. Launch date coming soon.